Agency: D&AD Shift Program
Team: Rubee-Rose Stephenson, Daniel Muscat, Rafael Potenza
This was our first brief at Shift D&AD, It took us a while to get all on board but once we got on we were all pretty excited about our pitch.
We suggested ideas around the Aussie tradition of a shoey, but we were hardly going to base a whole campaign on it, but we kept the idea as an addition.
We went with the idea of 'Sponsor The Fans' as adidas has for years sponsored sports stars and athletes and now time it's time for adidas to sponsor the people who love sports the most - the fans!
Full presentation below: