One of our briefs for the Shift D&AD program was to bring the Google Pixel phone to Generation Z.

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We came up with the tagline 'Creativity Never Sleeps' Our idea was to ​turn the night into a spotlight or Gen Z's creativity.

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The execution was the Pixel Starlit Trail. A trail that features different stalls where you're prompted to use the Google Pixel to take different shots and images to show off its great features.

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At the start of the trail you hand over your iPhone/Samsung/non-Pixel phone and it's swapped over for a Google Pixel.

 

At the end of the trail you get your phone back and you transfer all the great photos taken from the Google Pixel to your own phone.

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 Presentation below: