Client: Google Pixel
Agency: D&AD Shift Program
Team: Ray Vargas, Sammara Woolrich, Ma Alatipi
One of our briefs for the Shift D&AD program was to bring the Google Pixel phone to Generation Z.
We came up with the tagline 'Creativity Never Sleeps' Our idea was to turn the night into a spotlight or Gen Z's creativity.
The execution was the Pixel Starlit Trail. A trail that features different stalls where you're prompted to use the Google Pixel to take different shots and images to show off its great features.
At the start of the trail you hand over your iPhone/Samsung/non-Pixel phone and it's swapped over for a Google Pixel.
At the end of the trail you get your phone back and you transfer all the great photos taken from the Google Pixel to your own phone.